How to communicate your research findings?

How to write a communication strategy? - ODI

Organisation: ODI

Year: 2005 

Basic outline of what a communication strategy should include

Key areas of a communication strategy: Objectives, Audiences, Messages, Tools & Activities, Resources, Timescale and Evaluation and amendment.

Six useful guides on communication strategy - R2A

Organization: Research To Action (R2A)

Year: 2012

Purpose: Example of different guides for developing a communication strategy.


-            ODI (2005) how to write a communications strategy (see above)

-            UNICEF (2008): Writing a Communication Strategy for Development Programmes

-            World Bank (2008): Development Communication Sourcebook

-            GIZ: Strategic communciation for sustainable development 

Successful Communication Toolkit - RAPID

Organization: Overseas Development Institute's Research and Policy in Development (RAPID) Programme

Year: 2005


  • Communication Tools for Researchers and Civil Society Organizations: to inform or influence policy, to achieve their own stated development objectives, or to make their own knowledge accessible and understandable to a wider audience
  • Toolkit should enable both researchers and practitioners in CSOs to start engaging with the relevant steps of a communication process, and to find links to further information, guidelines and resources at each step


  • Planning Tools:

Stakeholder Analysis; Social Network Analysis; Problem Tree Analysis; Force Field Analysis; National Systems of Innovation (NSI); How to Write a Communications Strategy.

  • Packaging Tools:

Visioning Scenarios: Show the Future; Tell a Story; Provide a Solution; Use Surprise; Be Persuasive.

  • Targeting Tools:

Writing Policy Papers; Building a Community of Practice; Lobbying; The Gilbert Email Manifesto (GEM); Websites; Blogging; Media Engagement; Radio.

  • Monitoring Tools:

Most Significant Change (MSC); Outcome Mapping; Researcher Checklist; CFSC (Communication for Social Change) Integrated Model. 


Guidance Note on Research Communication - DFID

Organization: DFID

Year: 2009

To support the development of a communication strategy


-     10 Guiding Principles for Research Communication

-     Expertise and authority of communication staff

-     Developing Communities of Practice

-     Research Communication Support Facility 


Marketing Approach to Research Communication - ODI

Organization: Overseas Development Institute's Research and Policy in Development (RAPID) Programme

Year: 2009

Purpose: to introduce a marketing approach to research communication


  • Explaining how to apply a marketing approach to a good communications and influencing strategy of a think tank
  • The market is the policy community or audience, who 'buy' the convincing range of messages and ideas from the think tank.

Economic and Social Research Council Impact Toolkit

Organization: Economic and Social Research Council

Purpose: Guide on how to choose, plan, design and implement activities to reach the target audience


  • Choosing channels
  • Planning activities e.g. press articles, workshops, bulletins, conferences etc.
  • Guidance on branding, digital communication, events, media relations, networking, public affairs, publications, public engagement 

Policy Briefs as Comunication Tools - ODI

Organization: ODI Rapid programme

Year: 2008

Improve communication between researchers and policy makers / practitioners in international development


  • overview of the theoretical literature on bridging research and policy
  • barriers to, and opportunities for, strengthening communication between researchers, knowledge brokers and policy-makers working in international development
  • key ingredients of effective policy briefs (see table below)

How to write a policy brief? - IDRC Toolkit

Policy Brief Template - IDRC

Organisation: International Development Research Centre (IDRC)

Purpose: Template for a Policy Brief