How to write a communication strategy? - ODI
Organisation: ODI
Year: 2005
Purpose:
Basic outline of what a communication strategy should include
Content:
Key areas of a communication strategy: Objectives, Audiences, Messages, Tools & Activities, Resources, Timescale and Evaluation and amendment.
Six useful guides on communication strategy - R2A
Organization: Research To Action (R2A)
Year: 2012
Purpose: Example of different guides for developing a communication strategy.
Content:
- ODI (2005) how to write a communications strategy (see above)
- UNICEF (2008): Writing a Communication Strategy for Development Programmes
- World Bank (2008): Development Communication Sourcebook
- GIZ: Strategic communciation for sustainable development
Successful Communication Toolkit - RAPID
Organization: Overseas Development Institute's Research and Policy in Development (RAPID) Programme
Year: 2005
Purpose:
- Communication Tools for Researchers and Civil Society Organizations: to inform or influence policy, to achieve their own stated development objectives, or to make their own knowledge accessible and understandable to a wider audience
- Toolkit should enable both researchers and practitioners in CSOs to start engaging with the relevant steps of a communication process, and to find links to further information, guidelines and resources at each step
Content:
- Planning Tools:
Stakeholder Analysis; Social Network Analysis; Problem Tree Analysis; Force Field Analysis; National Systems of Innovation (NSI); How to Write a Communications Strategy.
- Packaging Tools:
Visioning Scenarios: Show the Future; Tell a Story; Provide a Solution; Use Surprise; Be Persuasive.
- Targeting Tools:
Writing Policy Papers; Building a Community of Practice; Lobbying; The Gilbert Email Manifesto (GEM); Websites; Blogging; Media Engagement; Radio.
- Monitoring Tools:
Most Significant Change (MSC); Outcome Mapping; Researcher Checklist; CFSC (Communication for Social Change) Integrated Model.
Guidance Note on Research Communication - DFID
Organization: DFID
Year: 2009
Purpose:
To support the development of a communication strategy
Content:
- 10 Guiding Principles for Research Communication
- Expertise and authority of communication staff
- Developing Communities of Practice
- Research Communication Support Facility
Marketing Approach to Research Communication - ODI
Organization: Overseas Development Institute's Research and Policy in Development (RAPID) Programme
Year: 2009
Purpose: to introduce a marketing approach to research communication
Content:
- Explaining how to apply a marketing approach to a good communications and influencing strategy of a think tank
- The market is the policy community or audience, who 'buy' the convincing range of messages and ideas from the think tank.
Economic and Social Research Council Impact Toolkit
Organization: Economic and Social Research Council
Purpose: Guide on how to choose, plan, design and implement activities to reach the target audience
Content:
- Choosing channels
- Planning activities e.g. press articles, workshops, bulletins, conferences etc.
- Guidance on branding, digital communication, events, media relations, networking, public affairs, publications, public engagement
Policy Briefs as Comunication Tools - ODI
Organization: ODI Rapid programme
Year: 2008
Purpose:
Improve communication between researchers and policy makers / practitioners in international development
Content:
- overview of the theoretical literature on bridging research and policy
- barriers to, and opportunities for, strengthening communication between researchers, knowledge brokers and policy-makers working in international development
- key ingredients of effective policy briefs (see table below)
Policy Brief Template - IDRC
Organisation: International Development Research Centre (IDRC)
