Marketing Approach to Research Communication - ODI
Marketing Approach to Research Communication - ODI
Organization: Overseas Development Institute's Research and Policy in Development (RAPID) Programme
Year: 2009
Purpose: to introduce a marketing approach to research communication
Content:
- Explaining how to apply a marketing approach to a good communications and influencing strategy of a think tank
- The market is the policy community or audience, who 'buy' the convincing range of messages and ideas from the think tank.