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Organization: Overseas Development Institute's Research and Policy in Development (RAPID) Programme

Year: 2005

Purpose:

• Communication Tools for Researchers and Civil Society Organizations: to inform or influence policy, to achieve their own stated development objectives, or to make their own knowledge accessible and understandable to a wider audience
• Toolkit should enable both researchers and practitioners in CSOs to start engaging with the relevant steps of a communication process, and to find links to further information, guidelines and resources at each step

Content:

• Planning Tools:

Stakeholder Analysis; Social Network Analysis; Problem Tree Analysis; Force Field Analysis; National Systems of Innovation (NSI); How to Write a Communications Strategy.

• Packaging Tools:

Visioning Scenarios: Show the Future; Tell a Story; Provide a Solution; Use Surprise; Be Persuasive.

• Targeting Tools:

Writing Policy Papers; Building a Community of Practice; Lobbying; The Gilbert Email Manifesto (GEM); Websites; Blogging; Media Engagement; Radio.

• Monitoring Tools:

Most Significant Change (MSC); Outcome Mapping; Researcher Checklist; CFSC (Communication for Social Change) Integrated Model.