Research Uptake Strategy - R2A
Organization: Research To Action (R2A)
Year: 2012
Purpose:
- Initiative to improve the way social, economic and environmental development research is communi-cated and utilized.
Content:
- Guides and toolkits for creating uptake (or communications) strategies.
“An Uptake Strategy is a planning tool that will help you to meet your goals and objectives. It should complement your project strategy, and use the objectives and indicators that you identified in your logframe or theory of change. It is not a dissemination checklist. The key elements of your uptake strategy are similar to any other strategy: What do you want to accomplish (objective)? Who do you need to communicate with in order to achieve those objectives (audience)? What do you want that audience to do (or know, etc.)? What do they do/know now (your baseline)? How will you measure your progress (indicators)? What resources do you have or need? Once you agree those basics, you can choose the tools that you can use, and tailor your information for each audience, starting with those who are most able to make happen the change that you seek.”
(Research To Action)